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Research papers

Developing an optimal product line using consumer preferences and cost data

Much of the activity of market researchers focuses on understanding the effect of new products on the firm. By researching product acceptance before introduction, manufacturers recognize that careful attention to consumer wants and needs will...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Susan Stoev, Steve Cohen
September 14, 2003
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Citation

Stoev and Cohen (2003a, September 14). Developing an optimal product line using consumer preferences and cost data. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/developing-an-optimal-product-line-using-consumer-preferences-and-cost-data